AirWave Direct: From 0 to 32 SKUs in 90 Days on Amazon
How a DTC automotive accessories brand built a credible Amazon launch pipeline using our full OEM/ODM service — from concept to FBA-ready in 3 months.
The Challenge
AirWave Direct had a strong brand vision but zero manufacturing experience or supply chain infrastructure.
Pain Point
No manufacturing partners — had to build supplier relationships from scratch while racing against competitors filing similar patents.
Pain Point
Amazon FBA requirements are strict: UPC/EAN barcodes, multi-language warning labels, andHazmat documentation for certain fragrance oils.
Pain Point
Limited capital for inventory — needed just-in-time production with staged delivery to FBA warehouses across 3 countries.
Pain Point
No packaging design capability — needed retail-ready blister cards and boxes that would stand out on Amazon's busy marketplace.
The Solution
End-to-end OEM/ODM service covering product development, compliance, packaging, and multi-channel logistics.
Product Line Architecture
Designed 32 SKUs across 4 product categories: paper fresheners (10), vent clips (8), gel jars (8), and combo packs (6).
Retail-Ready Packaging
Custom blister cards with hang holes, full-color boxes with UPC barcodes, and multilingual (EN/FR/ES) warning labels for each market.
Compliance Package
IFRA-certified fragrance oils, MSDS sheets documentation, and Amazon product listing optimization for all 3 marketplaces.
Staged Fulfillment
Multi-wave production and delivery to FBA warehouses in the USA (California, Texas), Canada (Toronto), and UK (Manchester) over 90 days.
Project Timeline
90 days from brand concept to FBA shelf — a pace that would have been impossible without a dedicated manufacturing partner.
Product line strategy session, SKU prioritization, fragrance selection, and packaging concept design. Client approved a final lineup of 32 launch SKUs.
Mass production began in waves. Each SKU required compliance documentation before production start — all 32 SKUs cleared within 2 weeks.
Blister cards and retail boxes printed, assembled, and applied to products. FNSKU labels printed and applied. FBA shipment created.
All 32 SKUs live on Amazon US, Canada, and UK. Listing optimization applied. PPC campaigns launched. First sales confirmed within 5 days.
Results & Data
32 SKUs launched in 90 days. First-year revenue reached $210K.
Monthly Revenue Growth
SKU Performance by Category
Amazon Rating Distribution
Revenue by Marketplace
ROI Analysis
Total investment: $95,000. Year 1 revenue reached $210,000, for an estimated 2.2x first-year revenue multiple.
Client Testimonial
"I had a brand vision and a Kickstarter campaign, but zero idea how to get products made. HelloAirFreshener's OEM team handled everything — from the first sample to the FBA label. I literally just had to approve designs. The fact that we went from zero to 47 live SKUs in 90 days still feels surreal."
